Makeup for Everyone

Fluide was created with the belief that makeup is a tool of transformation and a powerful means of self-actualization. Cruelty-free always. 5% is donated to LGBTQ health and advocacy organizations.


Real Eyes

Our new oversized quad has four tropical, resort-inspired shades that complement all skin tones and allow for max. extraness.

Shop Shadow

It's Freckle

Meet the genderfluid vixen behind our new mini series, Freckle Goes Fluide!

Watch Now

New Arrivals

Lip Gloss in Wet

Lip Gloss in Wet

Seeing the Future Shadow Palette 001

Seeing the Future Shadow Palette 001

7-Free Polish in Strut

7-Free Polish in Strut

Liquid Lipstick in Q-Train

Liquid Lipstick in Q-Train

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About Fluide

Come As You Are

At Fluide, we design products that work for everyone - for all gender expressions & skin tones.


Give Back

A percentage of every sale goes to non-profit organizations focused on LGBTQ health + advocacy.

Learn More

Ick-free Always

We keep the bad stuff out - parabens, phthalates, formaldehyde. Cruelty-free, of course.