Come As You Are

We design products that work for everyone - for all gender expressions & skin tones.


We partner with & donate to non-profits focused on LGBTQ health + advocacy.

Ick-free Always

We keep the bad stuff out - parabens, phthalates, formaldehyde. Our products are vegan & cruelty-free, always.

Aura Glitter is back!!

Shop our bestselling Aura Glitter- in original silver and three new otherworldly shades

Meet our Universal Liner

Create densely-pigmented, long-lasting dazzle on your lids with our new starburst glitter liner. Four fabulous and long-wearing shades are designed to pop on all skin tones.

Introducing the Universal Crayon

Smooth, creamy long-lasting shimmer in four luminous shades. 

Iridescent buildable, pigment for lips, lids, cheekbones—anywhere.

Vegan | Cruelty-Free | Paraben-free | Phthalate-free

Our best-selling, sold-out Strut nail polish is back in stock!

Get it while you can. Our nail polish is “7 free”—meaning you'll never find 7 suspect ingredients traditionally used in nail polish (including formaldehyde, Toulene, DBP, Xylene, Camphor, Phthalates, and TPHP) in our polish.