Combating Sexism and Inequaltiy Through Streetwear With Chloe Marsanne of MARSANNE BRANDS
Chloe Marsanne is the founder of Marsanne Brands, an artistic streetwear brand that makes your creative statement and demonstrates one’s confidence, uniqueness, and self-expression. You can shop the brand at marsannebrands.com and follow them on Instagram and Facebook. And follow Chloe’s personal on Instagram as well. For any inquiries, email them at firstname.lastname@example.org
Tell us a little about your creative journey -- how you got to the work you’re doing.
My story consists of many different puzzle pieces that are still coming together as my life forms in tandem with Marsanne Brands. I slowly started to feel my passion for fashion, although it took me a while to realize it. I slowly worked my way into public relations at high-end fashion houses. From assisting VIP/celebrity dressing to handling various global communications events at New York Fashion Week, I was living up what felt like my dream – but felt that a large part of me was missing. My creative outlet always bonded me with the world. I output a lot of art over the course of many years that helped me get through a lot in my life. In other words, my sketches helped me create my own story. After realizing something was missing whilst working at said fashion houses, I decided to start my own passion project: my very first shirt. I took my art and printed it on a shirt, just for fun, to wear. After it was completed, it felt awesome. I wore it to work one day, and that very day, received an order for the same exact shirt from someone in passing. I was surprised, and then it just clicked. This is what I wanted.
I wanted to share my voice with the world in a way that didn’t have to be spoken but could be worn. The garments of my brand are second skins. Because with life and experience we carry new skin and shed old.
Was there a moment in time when you realized you were an artist?
No, I think creativity was embedded in me - but I also strongly believe that everyone is an artist. I never really came out as an artist, it was just something I did to let out my feelings. Whether you’re a mechanic or a designer, you’re pursuing some kind of art. Art has no limits, and I think that curbing the world’s stiff ideas of art is what I’m here to do. I’m creating artistic streetwear with my brand. But what’s next? Maybe spray painting rocket cars, I don’t know.
Is there a relationship between your identity (queer/gender/ethnicity/otherwise) and the work you make?
Yes. My brand does not read gender, and it fights the preconceived notions of sexism and the Alpha male culture that is prevalent in streetwear today. Streetwear must abandon sexism to survive. Marsanne Brands is here to represent people everywhere, regardless of how they identify. We are an inclusive, genderfree brand. Our clothing can be worn by anyone - it is meant to embrace humans for who they are, not what they are. Our garments are second skins. They’re conversation starters, to unite people and create an underground community for ALL.
I’m gay, and I feel like there aren’t a lot of lesbians in the industry to look up to - at least in my experience. With that being said, I want to elevate and unite the LGBTQ+ community and pave the way so that the dreamers can dream more.
What is your favorite project you've worked on?
Every project I’ve been involved with has been a great learning experience and has lead to major positive growth within the brand. I’m really happy to work with anyone that aligns well with the brand’s mission. It brings joy to me when I can meet halfway with another party regarding an underlying concept.
Tell us about an exciting and/or new work/project/thing you’re working on; how did it originate?
Our team is constantly in a state of experimental play in terms of new products, techniques, and concepts. At the moment we’re diving into new product lines and some exclusive collaborations- stay tuned!
What is inspiring to you right now -- other makers/artists/musicians/ideas/cultural trends? Where do you go for inspiration?
I’m inspired by alien culture, the idea that humans do not have to succumb to any given box or trend to wear their own creativity. I take inspiration from walks outside, people I meet, traveling, my struggles, obstacles - it all matters, every moment counts. It can be hard to relate to industries that have boxed humans in so many different ways. I take inspiration from people, concepts, entities that fight the labels. Most of all, I take inspiration from the wings of people worldwide who fight loneliness, inequality - these are the people I seek to bring light to. We are nothing without our foundation.
Who are your fashion/beauty icons? Whose look inspires you and why?
This is a difficult question because I never really look at my own industry for inspiration. I like to take inspiration from unidentified things - the unquantifiable. The Counterculture. I take a lot of inspiration from evolution and animals - defense mechanisms, colors, and more. I like Betty Boop.
What was your first “makeup moment” and what do you wear today?
I like to think I’m somewhat of a rebel when it comes to makeup and art at large. I’m really inspired by people and looks that transcend the traditional beauty norms of the makeup industry. I’m a firm believer in the idea that makeup is less of an attribute to beauty- and more of a statement of power and strength in the world. I like to use lipstick as eyeshadow, eyeliner as temporary facial tattoos - anything goes. I don’t really limit myself, why should we?
What is next for you? Do you have any hopes, dreams, plans you are excited about?
My dream is to bring Marsanne Brands to the level it needs to be at in order to serve as a platform for anyone who has ever felt ostracized by their respective communities. If my brand can help even just one person feel more confident and dispel just a little bit of the profound loneliness that is present in this world, then I will feel like I have accomplished my life-long hope. I want to unite people with our garments and create a conversation that never ends.
And for my own personal record, what product would you like to see Fluide launch next?
Nail decals! Or a collaboration with Marsanne Brands! We love you guys!