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About Us

Fluide is where we meet our irreverent, otherworldly selves. An irresistible future where radical inventiveness & queer kinship thrives. To us, beauty is malleable, political, powerful, play. We are they. We are them. We are you.

We are Fluide, makeup for him, her, them, everyone. Fluide All Genders Makeup Lightning

Fluide is a collection of colorful, cruelty-free makeup for all gender expressions, gender identities and skin tones. Fluide was created with the belief that makeup is a tool of transformation and a powerful means of self-actualization. Inspired by our community, Fluide showcases radical, forward-thinking style.

Fluide’s cruelty-free collection includes liquid lipstick, nail polish, and glitter free from potentially harmful and/or endocrine-disrupting chemicals including phthalates, parabens, formaldehyde and triclosan. By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ community.

Fluide in the News Buzzfeed Teen Vogue Mic

 A mission-driven startup, Fluide donates products to fundraisers and events to support LGBTQ+ organizations big and small. Please reach out with any requests —we'd love to hear from you!  Get in touch here.