About Us

Fluide is where we meet our irreverent, otherworldly selves. An irresistible future where radical inventiveness & queer kinship thrives. To us, beauty is malleable, political, powerful, play. We are they. We are them. We are you.

We are Fluide, makeup for him, her, them, everyone. Fluide All Genders Makeup Lightning

Fluide is a collection of colorful, cruelty-free makeup for all gender expressions, gender identities and skin tones. Fluide was created with the belief that makeup is a tool of transformation and a powerful means of self-actualization. Inspired by our community, Fluide showcases radical, forward-thinking style.

Fluide’s cruelty-free collection includes liquid lipstick, nail polish, and glitter free from potentially harmful and/or endocrine-disrupting chemicals including phthalates, parabens, formaldehyde and triclosan. By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ community.

Fluide in the News Buzzfeed Teen Vogue Mic

 A mission-driven startup, Fluide donates five percent of profits to organizations that support health + legal rights in the LGBTQ community. LGBTQ health center Callen Lorde and the Sylvia Rivera Law Project are the current recipients of Fluide's company giving. We would love to hear from you regarding what organizations you would like us to support. Get in touch here.


About the organizations we support:

Callen-Lorde is the global leader in LGBTQ healthcare. Their Community Health Center provides sensitive, quality health care and related services targeted to New York’s lesbian, gay, bisexual, and transgender communities — in all their diversity — regardless of ability to pay.
The Sylvia Rivera Law Project (SRLP) works to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination, or violence. SRLP is a collective organization founded on the understanding that gender self-determination is inextricably intertwined with racial, social and economic justice.