We Are Fluide is a mission-driven beauty brand that creates vegan, cruelty-free and paraben-free cosmetics designed for all skin shades and gender expressions. We believe that makeup is joyful and fun — as well as powerful and transformative — and nobody should be left out.

Through providing a platform and amplifying the voices of queer and gender expansive identities and through showcasing queer beauty, we hope to inspire others to create their identities on their own terms, opening up possibilities for everyone’s self-expression.

Our community is our inspiration and our strength of source — join the queer beauty revolution by becoming an affiliate. A mission-driven startup, Fluide donates products to fundraisers and events to support LGBTQ+ organizations big and small. Please reach out with any requests—we'd love to hear from you! Get in touch here.

We Are Fluide is based in Brooklyn and is run by a small team of passionate, multi-talented, multi-taskers including:

Our Team

A Special Thank You to our Extended Family

We Are Fluide is grateful to the dedicated and talented photographers, models, makeup artists, advisers and friends who have contributed enormously to our creative vision. Super special thanks to Grey, Landyn Pan, Chris Tabassi, Jay Evelyn, Jacob Tobia, Laurence Philomene, Tim Grover, Catherine McMahon,Theo Kogan, Ali Millard, Mackenzie Lynch, Dominick Banks, Aaron Lovett, Louisa Mascuch, Dallas Lorimer, Deja Smith and Dee Tranny Bear, and Nolwen Cifuentes for their steadfast support.